USAID WACIP Empowers Local Artisans in Mali with Product Marketing Skills

USAID WACIP-sponsored training for artisanal groups resulted in the development of new market leads, new product lines, stronger links in the textile value chain and increased incomes for artisans. One cooperative generated more business in the three months immediately after the training than in the previous six years. The USAID WACIP project is implemented by IFDC.

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