“A Kenyan reality television show is working to plug the gap between smallholder farmers and researchers – and has the potential to boost crop yields for millions of viewers and generate millions for rural communities, according to its creator.
Shamba Shape-Up (Shamba is the Swahili word for ‘small farm’) combines celebrity presenters and upbeat music with expert advice on soil fertility, disease prevention, solar energy and financing…”
IFDC is among the show’s supporters. In episode one, Philip Karuri of IFDC is featured as a soil fertility expert.
Read the full article from SciDev.Net.