May 24, 2010 – Jimmy G. Cheek, chancellor of the University of Tennessee, Knoxville, spoke at a meeting to launch IFDC’s Virtual Fertilizer Research Center (VFRC), held at the World Bank. Cheek is chairman of the VFRC board of advisors. The VFRC is a global research initiative to create the next generation of fertilizers and production technologies. Cheek stressed that new and improved fertilizers are a critical element in the effort to help feed the world’s growing population and ultimately provide food security, while protecting the environment.