The Value of Market Information

Patrice Annequin, IFDC market information specialist, discusses how technology and market information systems can help farmers’ reach potential buyers.

“Cell phones allow you to contact almost anyone in the world; that already extends a farmer’s market reach…” Annequin says. “…But access to information is only one thing. Farmers need to know how to take advantage of that information…”

Read the full interview from ICT Update, published by the Technical Center for Agricultural and Rural Cooperation (CTA).

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