Global Fertilizer Industry Launches New Online Campaign

“The global fertilizer industry has launched a new online campaign called ‘Roots for Growth,’ highlighting the important role which fertilizers play in addressing global food security responsibly, efficiently and sustainably…

…The campaign includes an array of new online materials, aimed at informing policy debates and encouraging dialogue. These include:

  • Introductory ‘Roots for Growth’ video;
  • Interactive infographics on food/nutrition security, soil health, environmental stewardship and sustainable agriculture; and
  • Links to key industry news, external policy papers, multimedia and key industry spokespeople.

The ‘Roots for Growth’ campaign website and materials are available at: www.rootsforgrowth.org. Ford West, President of The Fertilizer Institute says, ‘This campaign aims to raise awareness and dialogue around fertilizer’s role in supporting global food security and sustainable agricultural production.'”

Read the full article from CropLife.

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