This is an 8-minute summary of a 40-minute educational video. This film depicts a typical Public-Private Partnership (PPP), combining a lead firm (Psaltry in Nigeria in this case, an enterprise sourcing cassava from farmers to produce starch for Nigeria breweries/Heineken), and local-level agribusiness networks. The film makes clear that technical innovations are needed to reduce the costs of production and cassava productivity, but that technical innovations are not enough; there is a need for relationship and organizational innovations; the relationship between farmers and transporters is crucial but also farmers are getting organized and becoming stronger.
The film also features IFDC’s 2SCALE Project. Credit: ICRA