REACH-Uganda is improving farmers’ market engagement, strengthening household resilience, and increasing the availability of agriculture support services for 40,000 farmers and businesses in the rice and potato value chains. With funding from the Embassy of the Kingdom of the Netherlands, the project will employ the Making Markets Work for the Poor (M4P) approach to develop market systems to function more effectively for poor farmers. IFDC is partnering with Cardno Emerging Markets, a private sector business development and market engagement firm, to implement M4P and connect low-income entrepreneurs to large commercial firms.

To learn more about the project, view the video below.