Tag: Supermoms

We Like Likie!

Last July, Ethiopian firm GUTS Agro, in partnership with 2SCALE, launched Supermoms. The highly nutritious baby food – made from a corn-soya blend – is aimed at helping low-income families and nursing mothers nutritiously feed their children. After Supermoms’ successful rollout in southern Ethiopia, GUTS Agro and 2SCALE devised a marketing plan – called the Likie model – to promote…

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