Tag: GUTS Agro

Business Connections

A 2SCALE business conference in The Hague has opened the door to new business deals between food processors, importers, equipment manufacturers, and banks. The conference, Food for Thought: Made in Africa, for Africa, was held in October 2015. It featured presentations by the CEOs of seven 2SCALE partner firms: AACE Foods and Psaltry (both from Nigeria), Promo Fruits (Benin), GUTS Agro…

We Like Likie!

Last July, Ethiopian firm GUTS Agro, in partnership with 2SCALE, launched Supermoms. The highly nutritious baby food – made from a corn-soya blend – is aimed at helping low-income families and nursing mothers nutritiously feed their children. After Supermoms’ successful rollout in southern Ethiopia, GUTS Agro and 2SCALE devised a marketing plan – called the Likie model – to promote…

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